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Switzerland
Saturday
19 May 2012
German

Guerilla marketing

This involves an especially creative use of marketing tools - hardly known to the big Management Consulting companies, and techniques are rarely central to their mandates. Why? There are many reasons, but we have seen certainly a conflict of their targets - a rather small budget of activities within the aim of Guerrilla Marketing, hence a rather less interesting small consulting fee for the consultant.

Brokerage Pool however is keen to develop these ideas with you - we will commonly choose the media or sales channel, which are currently available at a discount. Examples may be business co-operations, the purchase of sale of stock advertising opportunities in media, encouragement of client responses to our initiatives or the organization of discussions and blogs aiming for a good positioning of your services.

Our Guerrilla activities will never be mass-advertising campaigns, since this would degrade clients to simple consumers of advertising; instead they demand a true reaction and an establishment of interaction.

Please let us know your best time for a meeting, contact us by Email or by telephone. Mr U. Meier, +41 43 535 18 28 info (at) brokerage-pool.ch